[img_assist|nid=25754|title=|desc=|link=popup|align=left|width=150|height=114]
Mobile marketing company Skycore has released an API which enables users of its SaaS platform to send Passbook tickets, coupons and loyalty to iPhones through MMS.
Once received, passes can be installed directly to Passbook from the users inbox. 
“As with SMS, the recipient of an MMS is instantly alerted on their home screen. An MMS pass recipient simply has to tap an image to view and install it,” said Skycore CEO Rich Eicher. “A number of clients expressed concerns about relying on just their apps to deliver passes, especially for tickets, coupons, gift cards and IDs. While mobile-optimised email is a good option, MMS is ideal because the recipient instantly knows when theyve received it, and they dont need to open their email client to find the pass.”
The capability is available for AT&T, Sprint, T-Mobile and Verizon subscribers in the US – and can detect non-iOS devices and present an alternative, such as delivery to PassWallet for Android.
