Northern Ireland-based SLA Mobile has signed an agreement to provide multimedia technology platforms to Fox Mobile Distribution (FMD), a unit of Fox Mobile Group and one of the worlds leading mobile entertainment distributors. The deal will enable millions of mobile subscribers across Asia, the Middle East and Africa to enjoy content from hit US shows such as The Simpsons and 24.
SLA Mobiles team will design, build and operate platforms to enable fans of popular Fox programmes to download content such as ringtones, wallpapers and screensavers.  The agreement will also allow Fox Mobile Distribution to put more targeted mobile advertising across a range of sites.
FMDs Jamster service in Indonesia will be the first to integrate technology from SLA, with countries throughout Southeast Asia to follow. Additionally, opportunities exist for SLAs technology platforms to be leveraged by FMD as it rolls out its Jamba and Jamster services to new regions.
Partnering with SLA Mobile will enable Fox Mobile Distribution to reduce the time and cost involved with taking high-demand content to market, says Fox Mobile Distribution COO, Kaj Hagros. Using SLAs custom-built solutions, well be able to deliver the most compelling content experience to mobile consumers in a way that is efficient and cost-effective.”
SLA Mobile recently opened an office in the Malaysian capital of Kuala Lumpur, deepening its commitment to establish a global team of industry-leading experts and increasing its reach in the Asia Pacific region.