Sliide Airtime Exchanges Data for Branded Content in Nigeria

Sliide Airtime Lock Screen and ProfileSliide Airtime, Africas first lock screen content delivery platform, is preparing to expand from its initial launch market of Nigeria to the wider African market, having announced investment from African private investment vehicle Singularity Investments.

Launched in March this year, Sliide Airtimes Android app delivers personalised news and branded content to the lock screen of users mobile devices, earning consumers free airtime in the process while enabling network operators to benefit from shared ad revenues and increased user engagement.

Sliide has partnered with a variety of organisations to deliver branded content, including Google, Facebook and Twinpine, Africas largest mobile ad network. The company will use the investment by Singularity to expand its operations in Nigeria and prepare for planned expansions into South Africa, Ghana and Kenya.

“The response to our launch in Nigeria was phenomenal and exceeded our expectations,” said Corbyn Munnik, CEO and co-founder of Sliide Airtime. “Our business model has proven successful, and we welcome Singularitys involvement as we continue to grow the company.”

“Sliide has an innovative business model that enables operators and consumer brands to achieve sustainable customer engagement in competitive environments, while enhancing the value of the mobile experience for their customers,” said Issam Darwish, president and founder of Singularity Investments.

“We believe that, by combining the innovative ideas and skills of the Sliide team with our expertise in scaling pan-African businesses, the Sliide platform is just the first of the first of the companys disruptive mobile-based products that will add tremendous value to the mobile ecosystem across Africa.”