Mobile advertising firm Smaato has rolled out new SDKs (Software Development Kits) that support rich media on phones and tablets. The SDKs allows app developers to incorporate a wider range of ad formats in their apps. 

To power its SDKs for rich media advertising, Smaato partnered with Crisp Media and mobile ad  company Celtra. Smaatos latest range of SDKs will enable developers to include banner and full page ads on mobiles and tablets, with new formats including expandable, interactive, floating and mobile video ads. In addition, developers can now create mobile video ads for pre-roll video and click-to-video on both Android and iOS.

Smaatos SOMA app optimisation platform underpins the new SDKs. SOMA allows Smaato to deliver locally optimised campaigns from global ad networks into publisher and developer inventory. 

Boris Fridman, CEO of Crisp Media, says: “The engaging features of mobile rich media, such as video, animation, and user interactivity deliver a better user experience to the consumer and greater value to the publisher.”

Mihael Mikek, co-founder and CEO of Celtra, adds: “Our innovative technology and unique-self-service approach will make it easier for Smaatos network of 30,000 publishers to create and monetize consumer engagement.”