Mobile advertising firm Smaato has unveiled regional ad network Madvertise as its 33rd ad network partner. Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network.
We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers, says Smaato CEO Ragnar Kruse.
Smaato started building its SOMA (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (now part of AOL) and leading ad network partners like AdMob (now part of Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, the Philippines, Malaysia and Japan. Smaato currently delivers ads in over 215 countries for mobile web and mobile apps.
The SOMA platform supports all of the most popular handsets, including iPhone, Blackberry, Palm and Android, for both in-application and mobile Internet advertising. SOMA offers connections to over 30 ad networks; automated data collection across networks; eCPM optimization based on live revenue forecasts; manual override of house ads; and dynamic campaign selection.
For ad networks, Smaato offers extended reach (including moving from online ad networks towards mobile); reach across all mobile platforms; and targeting by location, gender, demographics and age, if provided by the publisher.
With our 33rd partner we have more ad network partners as anybody else in the market, and Smaato provides an iPhone SDK and one API to automatically access publishers inventory to all ad networks connected, says Kruse. Our publisher partners do not need a separate agreement with an ad network to get started because one agreement with Smaato provides for all access to the partners ad inventory in over 215 countries.