Smaato Hits 7bn Ad Requests per Month

Mobile advertising optimization firm Smaato has revealed that is now serving over 7bn ad requests per month. During May, the number of publishers registered with Smaato’s open mobile advertising platform, SOMA, passed 5,000. More than 40 ad networks are now connected to the platform. The US is the leading country in Smaato’s networks by number of ad request served. The leading region is Asia, followed by EMEA.

Smaato recently hosted a roundtable event to discuss key trends in the mobile advertising industry. You can see highlights of the discussion here.