Mobile advertising optimizer Smaato has published a Whitepaper on Mobile Advertising, titled: Higher Revenues with Mobile Ad Optimization & Global Ad Network Aggregation.
The Whitepaper draws on the experience of Smaatos ad operations and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their mobile advertising ARPU.
It describes the opportunities mobile publishers and developers have to monetize their inventory worldwide, and explores how different mobile fill rates can be expected from mobile ad networks, as well as looking at the different types of pricing tiers for mobile inventory. It also explains how ad revenue optimization works, and, says Smaato, helps to realize the true potential of mobile inventory.
Publishers of mobile websites and developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services, says Nick Lane, Chief Researcher at research house mobileSQUARED. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform.
You can download the WhitePaper here.