Smaato Wins Aupeo Mobile Ad brief

Mobile radio station operator, Aupeo, has selected Smaato to power mobile advertising across 40 countries. As part of the agreement, Aupeo will leverage Smaato’s mobile ad optimization platform, SOMA (Smaato Open Mobile Advertising), to seamlessly insert relevant ads into mobile users’ favourite radio stations and preferred music genre.

SOMA connects leading global mobile ad networks with the best-in-class mobile apps and mobile sites, while enabling publishers like Aupeo to monetize its hundreds of mobile radio stations in an engaging way.

“The demand for mobile radio is growing at an exponential rate. In order to keep up with demand and continue to deliver the premium content our subscribers have come to expect, we needed a way to monetize our huge inventory of content – all while ensuring we did not jeopardize our users’ listening experience,” says Aupeo CEO, Holger Weiss. “We chose to partner with Smaato because of its reach and ability to support multiple platforms and networks, which allowed us to quickly roll out mobile advertising on a massive scale.”