Only six per cent of the UK and US currently own a piece of wearable technology, according to a survey by market research firm GfK.

However, more than two-thirds of consumers have heard of at least one wearable product, with awareness highest among young males. Google Glass has the highest awareness, at 50 per cent, with the Sony Smartwatch (32 per cent) and Samsung Galaxy Gear (28 per cent) taking second and third place.

But despite being more aware of them, consumers are actually least interested in smart glasses. 39 per cent said they found the idea of owning the technology appealing, and just 16 per cent have any intention to purchase a pair. 

Meanwhile, 57 per cent see the appeal of a companion smartwatch – that is, one which requires linking up to a mobile. The most popular device is actually a standalone connected watch (63 per cent), which manufacturers currently seem the least keen to pursue.

And this isnt the only way which manufacturers are failing to match consumers needs. When shown the current price for each device, purchase intent dropped sharply – down to seven per cent for smart glasses, and from 24 per cent to 12 per cent for a connected smartwatch. This drop was most noticeable among 16-24 year olds, the demographic who are actually most interested in wearable devices.

“To get the market moving manufacturers need to communicate tangible lifestyle benefits and offer a sleek design – but even then, any wearable tech device will only succeed if it’s priced right,” said GfK analyst Johanna Martin. “Our research suggests that the current price points are a barrier, restricting wearable tech to an older, more affluent audience. So while consumer awareness and interest is definitely there, we are still waiting for the launch of that ‘must-have’ wearable tech device for Christmas 2013.”