Smartphone Adoption Reaches 40 Per Cent in Canada

Canadian smartphone adoption has reached 40 per cent, according to the latest figures from market analytics company comScore. This is a rise of 7 percentage points in the last six months. 

Data from comScores MobiLens services, which reports key trends in the Canadian mobile phone industry for September 2011, says that BlackBerry devices still lead in Canada, with a 35.8 per cent share of the smartphone market segment, while Apple is second with 30.1 per cent. Android has 25 per cent. 

Samsung is the top device manufacturer across the whole Canadian market, with a 25.2 per cent share. LG is second with 20 per cent, with RIM coming in third with 14.3 per cent. 

Apple are fourth overall, with a 12 per cent share, while Nokia have 10.2 per cent. 

Canadians use their mobile devices to access a wide variety of content, says comScore. In September, 67.4 per cent of the total Canada mobile audience used text messaging on their mobile device, compared to 88.1 per cent of the smartphone audience. App were used by 40.9 per cent of the total mobile audience; 84.2 per cent of smartphone subscribers. 

Mobile browsers were another popular way of accessing mobile content, used by 36.9 per cent of the total audience and 74.8 per cent of the smartphone audience. 39.5 per cent of the total audience and 79.3 per cent of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviors included accessing maps (44.4 per cent of smartphone subscribers), accessing bank accounts (28.8 per cent of smartphone subscribers) and scanning QR codes (18.1 per cent of smartphone subscribers). 

 

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