Smartwatches Gathering Momentum in Singapore
- Sunday, April 13th, 2014
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“Singapore, with its status as a modern and developed country, has been chosen as one of the first markets in the region for manufacturers to launch their inital models of smart watches,” said Gerard Tan, account director for Digital World at GfK Asia. “Since the first smartwatch was launched in mid-2013, adoption level has still remained rather low due to the limitation of choices and features, but as with all other smart devices, we are expecting further advancements in both technology and adoption that will fast track sales at some point soon as the product continues to develop.”
Tan notes that basic smartwatch functions are similar to smartphones and tablets, including time and tracking activities, GPS, weather forecast, calling. “However, due to the novelty of this technology, reports are showing that the more reknowned international brands with greater presence and distribution channels are more popular with consumers,” he added.
GfK reports a total of six brands and models currently available to consumers in Singapore, costing from around $100 to over $300. The more popular choices appear to be the higher end models, which accounted for around 90 per cent of the total sales volume in January.