Orange UK has appointed Ian Smith as its new Head of Brand Communications. Smith will be responsible for Oranges advertising, digital and media strategy. He replaces Spencer McHugh, who has been appointed UK Brand Director of Orange.
Smith joined Orange UK in 2003 as Advertising Manager, moving up to the role of Head of Media, where he delivered a number of successful campaigns across all media, and appointed MEC to handle Oranges media planning and buying business. In September 2008, he took on the role of acting Head of Brand and Sponsorship Partnerships where he led Oranges strategy in this area and maintained existing partnerships including Orange Wednesdays, the Orange British Academy Film Awards and Orange RockCorps.
Smiths previous role as Head of Brand and Sponsorship Partnerships has been taken by Hattie Magee.
