International Mobile Sportsbook Company (IMSC) has launched its Bettymovil SMS betting service in Mexico.
The service will operate with strategic partnership agreements with Mexican companies, Grupo Salinas and Grupo Vargas.
“Mexico was always a priority market from the word go,” says James Sene, International Mobile Sportsbook Company CEO. “The volume is there (with 63m adult-owned mobile phones), the betting culture is also highly present and visible, and Mexico is a football-crazy nation. They are the perfect ingredients for an IMSC success story.” 
Bettymovils betting model allows users to place micro-bets or alternate bids on sporting events, lotteries, bingo and social entertainment C2C (client-to-client) games. Alls bets are placed by SMS.
