Mobilize, the company behind the award winning M BAR GO mobile CRM platform, has released the results of a mobile campaign for Approved Food & Drink, the UK's largest online seller of clearance food and drink. 
The campaign was a simple SMS call to action, tied to an online offer, which was sent to 6,000 opted-in Approved Food & Drink customers. According to Mobilizie, it proved very effective. Site visits in the hour immediately after the texts were sent (4pm) were 90% higher than average. Revenue for the day was up by 150% on the previous day. Orders placed in the three hours immediately after the texts were sent out were up by 550% compared to the previous day
Although this campaign only scratches the surface of what our platform can achieve from a CRM perspective, it shows just how effective the humble SMS can be in persuading consumers to shop, says Mobilize Managing Director, Stefan Magnusson. Fortunately, Approved Food's website can accept discount codes, which means we can start building profiles and really leverage the mobile CRM capability of our platform in the future”.
Approved Food & Drink Founder and CEO Daniel Cluderay was impressed by the companys first mobile campaign.
What would have been a low to average revenue day turned into a very strong revenue day, he says. I sold in the order of twice as much as I expected and set against the cost of the campaign it was an outstanding result. Mobilize provide a terrific service which I will definitely use again.”
Mobilize operates the SHOP SCAN SAVE mobile savings club, whose mobile coupons can be redeemed securely in over 21,000 convenience outlets in the UK.