Mobile transaction network mBlox has revealed that it is working with
application service provider Dynetic to deliver an SMS re-bidding
service to eBay in Spain. The service will enable users to track bids
via outbid alerts, and react quickly from their mobile should they
need to increase a bid. It costs 0.20 euros (0.13) plus VAT per message, and
will be offered to users as an option when a bid is placed online. mBlox says the service enables eBay, which has a global customer base
of 181 million users, to uphold its mission of providing a global
trading platform, where practically anyone can trade practically
anything at any time.
eBay Spain is one of the first major online retailers to incorporate
SMS fully into its core business model. The simplicity and ease with
which people can buy and sell with each other on eBays online
marketplace is central to eBays success. eBays selection of a
distinct mobile transaction network and application provider to provide
an innovative re-bidding solution confirms the unique ability that
specialized companies have to develop innovative, reliable and
efficient mobile solutions. mBlox and Dynetics SMS solution for eBay
incorporates the companies best of breed services, in transaction
network services and application development respectively, to create a
mobile solution that could meet eBays exacting standards.
mBlox demonstrated a thorough understanding of our business
requirements and the mobile value proposition we wanted to offer says
Para Maria Calvo, General Manager of eBay Spain. They applied our
business strategy to the SMS world and worked closely with Dynetic to
deliver a complete, reliable mobile solution that fits our precise
needs, making this the optimal solution for eBay and our customers.
While the service will initially be promoted only on the eBay Spain,
mBlox says the solution is scalable, and can be easily replicated in
additional markets.
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