Snap has announced two new UK Snap Originals ‘What the Aitch’ in collaboration with Future Studios, and ‘Secret Superpowers with Tom Daley’, in collaboration with Little Dot Studios, that will premiere later this year and early 2023 exclusively on Snapchat. These two series are the latest expansion of Snap Originals globally, following the first UK Snap Original announcement in October 2021, ‘A Fighting Chance with Anthony Joshua’.
In ‘What the Aitch’, British rapper and songwriter, Aitch, is on a mission to shake up his mates’ worlds and teach them how to be their best selves. The 8-episode, unscripted series will air later this year exclusively on Snapchat.
In ‘Secret Superpowers with Tom Daley’, the diver will meet other celebrity and athlete friends to uncover the unexpected secret superpowers they’ve found to destress and get their head in the game. This follows the revelation at the last Olympics that he uses knitting as a way of staying calm and focused.
He said: “I’m thrilled to partner with Snapchat and Little Dot Studios to create a Snap Original series alongside a few inspirational people I’ve met throughout my career. I can’t wait for Snapchatters to go on this journey with me as I set out to learn fun, new hobbies from friends that, similar to my passion for knitting, have helped them tackle stress and stay calm under pressure. I'm excited to see what we'll create.”
The UK is one of a growing number of markets outside of the US where Snap is creating Original content, with previous releases in India and Canada. Made exclusively for Snapchat, Snap Originals reflect and celebrate the diverse voices, experiences, and passions of the global community of Snapchatters. Snap has released over 150 Snap Original series to date, with over 70 partners.