Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide.

Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the move gives marketers an even more effective way to reach communities via the Snapchat camera.

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The move allows advertisers to create Sponsored AR Filters in minutes using the brand’s free DIY tool, Lens Web Builder, offering them a budget-conscious opportunity to build AR ads.

It also allows advertisers to upload their existing assets and utilise a variety of templates to easily build the filter.

Brands can also run the same Sponsored AR Filter in Snapchat’s pre-capture Lens Carousel to maximise visibility and impact for their ad, the tech giant revealed.

The move follows the social media platform launching a Sponsored AR filter for the Super Bowl LVIII, with the NFL unveiling an AR countdown to the game featuring the logos of the 49ers and Chiefs.

Snap US Head of Verticals, David Sommer, said: “We’re so thrilled to roll out Sponsored AR Filters today, a highly-requested feature from our partners.

“Taking Snaps is such a fundamental part of the Snapchat experience. It’s how our community shares life’s moments with friends and family. This ad solution not only offers new ways to reach and engage Snapchatters through our camera but also makes AR ads more accessible and easier to create for any business.”