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Snap looks to Baidu as its advertiser representative in Asia

Tyrone Stewart

Snapchat mobile smartphone tableSnap has renewed its sales partnership with Baidu, authorising the Chinese search giant to act as Snap’s representative to advertisers in Greater China, Japan, and South Korea.

The partnership, which initially begun quietly back in May 2017, enables advertisers in the three Asian countries to leverage Snapchat’s reach and community to grow their business through advertising.

“We are extremely excited about our ongoing partnership with Baidu,” said Chad Bendall, head of global revenue partnerships for Snap Inc. “We look forward to continuing to work with Baidu to reach export-oriented advertisers in these key markets.”

Advertisers which purchase media through Baidu have access to all of Snapchat’s ad formats, including Snap Ads, Story Ads, augmented reality lenses, and filters. They are also able to make use of Snapchat’s measurement capabilities, through third-party measurements partners, and Snap Pixel.

“Our partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising,” said Sheng Hu, head of US strategy and partnership at Baidu’s global business Unit. “We look forward to connecting with marketing executives in China and beyond on behalf of Snap to discuss the benefits of these advertising solutions.”

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