Snap has renewed its content partnership with Sky Sports UK to host made-for-mobile, short-form content on Snapchat Discover. 

Sky Sports, a content partner since 2015, with over 1.8m Snapchat subscribers, will publish highlights from every single Premier League football match; Womens Super League highlights; behind-the-scenes content; clips from Soccer AM; Monday Night Football; and trusted football news on Snapchat. 

The new content deal, Sky Sports’ biggest with Snapchat to date, also features a new Women’s Super League (WSL) talk show from Sky Sports, The Dub. The show will bring viewers breaking news, insights and clips from the WSL. Other shows included in the deal include NBA talk show from Sky Sports, In The Paint and boxing talk show, Unanimous. These shows will bring viewers the latest news, predictions and topical debates from the world of boxing and NBA. 

“We are delighted to continue our partnership with Snapchat to reach a  highly engaged Gen Z community who talk about and watch sports and football on Snapchat every day,” said Jamie Hunt, Head of Digital & Social at Sky Sports. “The way fans experience sports has evolved, with many fans using their phones to chat with friends, celebrate wins and access behind-the-scenes content during matches. This partnership is therefore a great way to reach this community where they are.”