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Snap partners with ITV for World Cup, Love Island, and I'm a Celebrity content

David Murphy

Snap has announced a content partnership with ITV to host made-for-mobile, short-form content from ITV’s biggest shows on Snapchat. Snapchatters will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover. Snapchat will also partner with ITV to create custom Augmented Reality Lenses for selected shows. This will create a new, immersive viewing experience for Snapchatters.

Snapchat's premium content platform, Discover is a one-stop shop to watch, share and discuss the latest shows from the Love Island villa, including First Look, Daily Episodes, Weekly Round Up and Love Island Aftersun. As the countdown begins to the FIFA World Cup 2022, fans will be able to watch the build-up and official highlights from the tournament.

Snapchat reaches more than 90 per cent of 13-24 years-olds in the UK and partners with most major UK broadcasters.

“We’re really excited to be partnering with Snapchat,” said Bhavit Chandrani, Director, Director, Digital & Creative Partnerships at ITV. “The Gen Z community on Snapchat is highly engaged and we’re keen to offer them the opportunity to view ITV content in different ways. This partnership is a great opportunity for us to continue to engage with this community and our audiences in a new environment.”