Snap rolls out AR Enterprise Services

Snap has launched AR Enterprise Services (ARES), an enterprise solution designed to enable businesses to integrate Snaps augmented reality (AR) offering into their owned and operated channels at scale. ARES unifies Snap’s AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for its AR enterprise offering.

ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies have been using various products from Fit Finder to AR Try-On, which are features that make up Snap’s new Shopping Suite.

The Shopping Suite is ARES’s first solution. It’s a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be widely available to customers in Q2 and includes AR shopping for apparel, footwear, and accessories.

Snap said that early Shopping Suite results are encouraging. Goodr leveraged AR Try-On and interactive 3D Viewer technology to replicate the experience of in-store shopping on customers’ mobile devices and saw an 81 per cent uplift in add-to-cart and 67 per cent uplift in conversion for mobile device users, leading to a 59 per cent increase in revenue per visitor. And Princess Polly incorporated Fit Finder and AR Try-On features to deliver recommendations to over 7.5m shoppers, who had a 24 per cent reduced return rate than shoppers not using the technology.