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Snapchat launches sponsored World Lenses

Tyrone Stewart

Snapchat Warner Bros Blade Runner World LensSnapchat is opening up its 3D World Lenses to advertisers, with its launch partners coming in the form of Warner Bros and Bud Light.

3D World Lenses will enable brands to bring their characters and products into the ‘real world’ through the power of animation and the Snapchat camera, thus driving awareness for their brand when their lenses are used on Snaps.

Warner Bros has used the new ad feature to create a lens that brings the ‘Spinner’ car from Blade Runner 2049 – which is released globally on October 6 – into the world of Snapchatters, while Bud Light has introduced us to a man selling beer as a continuation of its TV campaign.

World Lenses were first launched on Snapchat back in April, enabling users to select a lens and place it anywhere on the screen to bring the object into ‘reality’. A month later, Snapchat launched unanimated World Lenses with Warner Bros for the teen romance movie Everything, Everything. Snapchat followed this up earlier this month when it brought Bitmojis to World Lenses.