Snap to IPO
- Friday, February 3rd, 2017
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Snapchat owner Snap Inc is going for an IPO, with an expected valuation of between $20-25bn (£16-20bn).
According to eMarketer, Snapchat pulled in $348m in ad revenue in 2016, compared to just $58m the previous year, as it significantly ramped up its ad offering. eMarketer is forecasting $804m in ad revenues for the ‘self-destructing’ social network in 2017. 
We’ll have more on this story later today.
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