Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in advertising.

In partnership with influencer marketing agency Billion Dollar Boy, the campaign features four female voices in the creator industry including body confidence influencer and founder of the UK’s first plus-size dance class, Trina Nicole, writer and activist for Neurodiversity and LGBQT+ Ellen Jones, CEO of TreasureTress Jamelia Donaldson and broadcaster, journalist, author Lucy Edwards.

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The campaign is part of WACL’s ongoing Represent Me initiative, which has been designed to celebrate the recent progress that has been made in the advertising industry while also asking everyone in the industry to hold themselves to account and do better.

Snap EMEA, Senior Marketing Director, Kate Bird, said: “We are thrilled to be part of this initiative with WACL because the representation of women in the adverts and content we watch is so important, if women from all walks of life are to be understood, seen and heard. It’s also vital that we measure representation on a regular basis.

“As society evolves and our thinking with it, the advertising industry must keep up in order to create relevant work that resonates.”

Pinterest VP, Head of EMEA, Milka Privodanova, added: “At Pinterest, our mission is to bring everyone the inspiration to create a life they love, and we believe you can’t feel inspired unless you feel included and represented. We are proud supporters of WACL’s Represent Me campaign which highlights the important work our industry needs to do to ensure more women feel seen in advertising.”

YouTube UK MD, Alison Lomax, concluded: “YouTube’s mission is to give everyone a voice and show them the world. Everyone deserves to have a voice and the world is a better place when we listen, share and build community through our stories.

“That’s why WACL’s Represent Me campaign speaks to the values of YouTube and how these creator stories can champion change.”