Snapchat has linked up with 14 new creative partners, as it looks to make it easier for advertisers to create impactful ads.
The newest additions to the Creative Partner Program are: Adludio, Jebbit, Ceros, Undertone, Famous, Whalar, Flyr, Wirewax, Entrypoint, TreSensa, GameCommerce, CrossInstall, Popwallet, and Slyce. Between them, they cover areas such as video, playable ads, interactive 360 videos, mobile couponing, and more.
One of the new partners, sensory advertising platform Adludio, recently used a gyroscope-activated ‘tilt-to-reveal’ solution to showcase the motion capture and digital avatar tech that Intel developed for the Royal Shakespeare Company’s live production of The Tempest.
“Snapchat is the de facto storytelling social platform, it is designed for spectacular creatives and captivating communications,” said Paul Coggins, CEO of Adludio. “It’s the perfect fit for Adludio’s technology which is designed to enable a participatory attitude to a brand experience, where audiences are invited to engage directly in the story.”
The 14 companies join Celtra, VidMob, Refuel4, Vidsy, Quickframe, Spredfast, and Percolate as creative partners.