Snapchat+ attracts 4m subscribers in its first year

Snapchat has revealed that its Snapchat+ subscription service that offers access to exclusive, experimental and pre-release features, has attracted 4 million subscribers in its first year of operation.

Subscriptions cost $3.99 per month, for which subscribers get exclusive access to app icons and Bitmoji backgrounds; Post View Emojis, which let subscribers pick an emoji they want friends to see after they view their Snaps; and Priority Story Replies, which make subscribers more visible to “Snap Stars” (verified content creators) when they reply to a Community Story.

Snapchat+ is available in the UK, US, Canada, France, Germany, Australia, New Zealand, Saudi Arabia, United Arab Emirates, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Belgium, Finland, and Austria.