Snapchat Breaks 7bn Daily Video Views
- Tuesday, January 12th, 2016
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Snapchat now sees more than 7bn video views each day, according to a Bloomberg report.
That traffic is driven by the Stories feature, which enables users to share video clips which are viewable for 24 hours, rather than the usual 10-second time limit on shared Snaps.
Whats most interesting about the figure, though, is that it sees Snapchat rapidly catching up to Facebook, which last November announced that it saw 8bn daily video views. At the time, it also revealed it had 1.6bn monthly active users – an order of magnitude larger than Snapchats userbase, which is reportedly between 100-200m. 
Thats made all the more impressive by the fact that Facebooks figures include autoplaying videos, while Snapchat requires an interaction from the user to play videos.
