Snap is highlighting its ability to bring family and friends closer during the festive season with a new campaign centred on out-of-home advertising.

Managed by Undercover Arts for media planning and buying, the ‘Little Joys’ campaign spans both out-of-home and digital platforms, showcasing relatable Christmas moments through a Snapchat lens.

The ads, featuring lines like “Christmas is for finally giving Gran a filter” and “You can’t choose your family but you can turn their heads into broccoli,” will appear at prominent locations, including London’s Waterloo Station and Westfield shopping centre.

The campaign will also feature contributions from British ‘Snap stars’ Dami Hope, Indiyah, and duo Matthew and Ryan, who will showcase how Snapchat helps them stay connected with loved ones.

“At the core of this campaign is the human experience of family and friendship during cultural moments like Christmas,” said Harley Illott, Snapchat’s UK marketing head.

“We all have our unique quirks, family traditions, and shared moments that make Christmas special. This campaign highlights how Snap is the ideal platform to enhance these experiences, making them even more memorable.”