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Snapchat Introduces Two New Ad Features

Tyrone Stewart

Snapchat LogoSnapchat is adding to its ad features with the introduction of deep linking and web auto-fill, reports AdWeek.

Deep linking will enable Snapchat users to swipe up on ads and tap a link, which will bring them to a specific page within another application. The web auto-fill feature will enable users to opt to have their personal information automatically used to sign up for products or services, from ads, that require registration. According to a Snap rep, the image messaging platform is testing the features with brands but refused to disclose which brands these were.

Snapchat has been making a significant effort in advertising over the last six months and this is just its latest move to lure brands, marketers and companies into buying Snap Ads. In June, it began a new era with the introduction of its API to enable adverts on the app to be sold by third parties, along with the establishment of a new advertising platform. Furthermore, in November, plans were revealed that it intended to open up its app install ad offering, moving away from brands-only advertising.