Social media platforms are leading millennials to spend more money on their phones than ever before – with UK Snapchat users 300 per cent more likely to buy items on their phones than the average Brit.
With 33 per cent of British Snapchat users happy to spend more than £100 on mobile, it puts them at 74 per cent more likely than the average Brit to spend that amount.
According to the study of 2,000 UK consumers, commerce marketing technology company Criteo also found that 64 per cent of people that use social media platforms at least once a week have made a purchase on a smartphone.
Furthermore, millennials are the least likely age bracket to be swayed by price when it comes to a repeat purchase, while being more likely than average to be incentivised by free personalisation, free gifts, and added experiences.
On top of this, 10 per cent of 18 to 34-year olds said they would prefer to book a flight on their mobile, while 12 per cent would rather book a whole holiday. And eight per cent of 18 to 24-year olds would prefer to buy a car via mobile.