Preference Choice Publication

Snapchat launches video series celebrating disruptors

Tyrone Stewart


Snapchat has launched an interview video series to celebrate the ways in which leaders and founders have positively disrupted their industries.

The ‘Positive Disruptor’ video series, hosted by Snap’s International Vice President Claire Valoti, features the likes of Channel 4 CEO Alex Mahon, fashion designer Charli Cohen, the founder of underwear brand Heist Studios, the creator of make-up brand UOMA Beauty, and the founder of fitness brand Gymshark, Ben Francis, who appears in the first episode.

The aim of the series is to inspire marketers and learn from those who have found success by deviating from the norms.

The first episode featuring Francis has launched on Snapchat, LinkedIn, and YouTube. He tells the story of his journey from delivering pizza eight years ago to being in charge of a business now valued at over £1bn, and how Gymshark will continue to grow and transform.

Snapchat will launch episodes once a fortnight on its LinkedIn and YouTube channels, with shorter edits available to view on Discover within the Snapchat app.