Teen-focused social media app Snapchat has just announced new features to help parents keep their kids safe on the platform.

The company claims to have achieved the impossible balance of letting parents gain insight into who their teens are communicating with while also protecting their teens’ privacy.

Its doing so by focusing on its two key product features: Stories – where content creators and media partners provide news and entertainment; and Spotlight – where the content is offered by other Snapchatters.

The new Content Controls – located in Family Center – will allow parents to filter out Stories from publishers or creators that may have been identified as sensitive or suggestive.

Snap says its publishing criteria for Spotlight are stricter than for Stories. And in its new update, it is publishing its Content Guidelines for the first time. It adds that by publishing this information, it can offer greater transparency. These guidelines explain:

• Content that is prohibited, consistent with our Community Guidelines
• Which content is eligible for recommendation on Stories or Spotlight
• Which content is considered sensitive and could be restricted

The company also announced that it will soon add additional tools in its Family Center around its experimental chatbot My AI.