Snapchat Sells Out Super Bowl Sponsorship
- Wednesday, January 27th, 2016
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Snapchat has reportedly signed up Amazon, Budweiser, Marriott and Pepsi as Super Bowl sponsors for its Live Story offering.
According to Digiday, the deals add to a sum somewhere “in the low seven figures”, which will be split between Snapchat and the NFL.
Live Stories gather together submissions from various Snapchat users in a single location to create a story told from a community perspective with lots of different points of view, as the company puts it. 
The partnered brands will run video ads in the Super Bowl stream on 7 February – and all inventory has already sold out. Thats a very different story to last years Super Bowl, when Snapchat failed to land the $1.8m (£1.2m) deal it was seeking from a single sponsor. This year, it seems to have changed its strategy in order to attract a number of sponsors, and built on the Live Story campaigns it has been running throughout the NFL season.
