Snapchat uses solar eclipse to show off Snap Maps, and introduce host of features

Tyrone Stewart

Snapchat solar eclipseSnapchatters in the US will be able to experience the total solar eclipse set to pass over the nation this evening (21 August) through a host of features introduced to Snapchat.

The biggest of these features involves the recently introduced, and slightly controversial, Snap Map. For the first time, Snap Map’s Actionmojis will be tied to a moving event. As the eclipse passes over Snapchatters on Snap Map, they will appear on the map as a solar eclipse Actionmoji – where their Actionmoji will be displayed in sunglasses looking up toward the historic event.

In addition, Snapchat has introduced a ‘Total Solar Eclipse’ Our Story to offer a curated collection of Snaps featuring the build-up to the event and Snaps taken during the eclipse itself. Snapchat says it expects to include Snaps from people across North America, NASA and the Department of Interior.

To mark the event, there have also been eclipse geofilters – with some specific to the path of the total eclipse – and stickers rolled out to people in the US.