Snapchats newest filters can recognise whats in your snaps

SnapchatSnapchat has quietly rolled out new filters that detect what’s in snaps and provides relevant stickers or borders based on what the app recognises to be in the image.

As first reported by Mashable, the filters began rolling out to users last week and automatically appear in the filter carousel after a photo has been taken. The app is able to recognise concerts, beaches, pets, sports, and food.

The introduction of the contextual filters came along with the first signs of Snapchat’s major redesign, which is set for next Monday (4 December). The carousel, which holds the new filters, was originally home to the app’s ‘smart filters’ which showed time, temperature, and speed. However, these filters have now been moved as stickers to the creative tool bar on the right side of the screen.

Snap is looking to switch things up following a dismal performance in Q3 2017. The introduction of the filters could be a means for the company to generate revenue in the future through sponsored versions of the filters. Elsewhere on the app, the company will overhaul the interface in order to create “a truly personal experience” on a “great personalised content service,” according to Snap CEO Evan Spiegel.

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