SNAPin Secures Global Vodafone Deal

Vodafone Group has signed a global agreement with mobile interaction management company SNAPin Software, to deploy SNAPins SelfService software as part of a global initiative to increase customer satisfaction, and grow customer loyalty.
Vodafone will use SNAPins SelfService software to provide its customers with the ability to automatically resolve common problems directly on their mobile phone. For instance, customers will now be able to diagnose and repair configuration problems, make account inquiries and solve problems directly on their handsets. Vodafone customers will gain more control of when and how they access help, quickly and in an intuitive way.
Excellent customer service is central to how we acquire and retain loyal customers, says Paul de Laat, Global Director of Customer Value Management for Vodafone. A large part of this is giving our customers a choice of when and how they contact us and providing them with accurate and timely help when they need it. We have conducted thorough trials with SNAPin and it was very clear that self-help directly on the handset improves overall customer satisfaction and grows loyalty. It was also evident that this kind of differentiated service could potentially stimulate additional revenue, as customers become more confident and interested to try new service offerings.
SNAPins vision is to deliver market-leading mobile self-service software to not only improve the customer care experience in the mobile industry through operator implementation of SelfService Care, but also to increase customer adoption of new mobile services and features.
Vodafones commitment to self-service innovation revolutionises the way its customers discover and use information on their device, says Jason Choy, Managing Director, EMEA for SNAPin Software. We are very proud that our SelfService software has been so successful for them, and we look forward to delivering a trusted, relevant and personalised experience to Vodafone customers across the globe.

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