Snaps BBC Studios content partnership brings Top Gear and Eastenders to the platform

Snap has signed a content partnership with BBC Studios, the BBC Group’s commercial subsidiary, to host made-for-mobile, short-form content on Snapchat Discover. 

BBC Studios will publish highlights and behind-the-scenes content from ‘BBC Top Gear’ and all the action from the residents of Albert Square with the soap, ‘EastEnders’ on Snapchat.

New channel Funny Parts will also get its Snapchat debut. ‘Funny Parts’ exposes the best comedy and entertainment from BBC Studios, focusing on brand new short-form content, and clips of the funniest moments from a rich catalogue of comedy, including ‘This Country’, ‘Inside Number 9’ and ‘The Young Offenders’. Digital-first commissions from the channel include ‘Hack Attack’ and ‘Little Rants’, which feature a host of familiar faces including new comedy talent and stars from ‘TOWIE’ and ‘Ru Paul’s Drag Race’.

The content deal also includes shows from ‘BBC Earth’, the home of BBC Studios’ world-renowned science and nature content, showcasing the best from the archives, alongside original commissions which will be available to Snapchat users in over 20 countries.

“We are very excited about this partnership, which provides a great opportunity to engage with the Snap community and reach audiences on a new platform,” said Jasmine Dawson, BBC Studios SVP for Digital Consumer Engagement. “BBC Studios’ brands and shows are followed by millions and seen by billions and this partnership will support our growth strategy to diversify our reach, engagement and revenues. Our incredible content slate, covering many different genres, will entertain and educate audiences on Snap with well-known brands such as BBC Earth, Top Gear and EastEnders as well as new channels including Funny Parts. We’re looking forward to beginning a valuable new partnership and bringing our content to new audiences on Snap.”

Snapchat currently partners with over 800 trusted digital publishers, broadcasters and other Discover partners to publish news, sports and entertainment content from over 20 countries.