Full service mobile solutions provider YOC has announced that Snaptu has joined the YOC media network. As part of the partnership, YOC will provide brands and advertisers with ads across the Snaptu mobile application portal, which includes Twitter, Facebook, Flickr, AccuWeather, the Guardian, ESPN Cricinfo and other major news and sports outlets. YOC will work with Snaptu across the UK, France Germany, Spain, Italy, Austria, Belgium and Switzerland. Snaptu will sit alongside a number of other publishers in YOCs premium media network, including 3 Favourites, GetJar, PC Advisor, Macworld, Stuff.tv, Perez Hilton, Elle UK and Digital Spy.
YOC came highly recommended by every reference we took. We were impressed by their experience working with brands and advertisers across Europe and its track record in providing high quality inventory to its customers, says Simon Davies, Managing Director of Europe at Snaptu parent company, Moblica. Growing at over 1 million users per month and topping the bill on most quality app stores such as BlackBerrys AppWorld, Ovi and Play Now arena, Snaptu can offer YOCs advertising clients not only great reach, but also access to a number of specifically targeted demographic groups.
YOCs networks launched in July 2008. It now receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users.
Snaptus access to a number of hugely successful social networking applications, portals, news sites and content is very attractive to our brand and advertiser customers, says YOC UK Managing Director, Christian Louca. Working with Snaptu, one of the most exciting applications in the market, we can help advertisers to target several million mobile users on a number of devices all across Europe.