Snipfeed personalised content platform targets Gen Zs and promises to reward creators

Snipfeed has launched its one-stop platform for personalized content. It uses machine learning and AI to curate a customized version of the web for each user, with podcasts, videos, articles and other online content aggregated in one place. The platform is rolling out on an invitation-only basis initially, with a full launch early next year.

Originally created as a news chatbot, Snipfeed attracted 1.5m users in its first few months, but as users started to demand more features, the company built out a totally new experience.

“Gen Zs don’t use Facebook or any other newsfeed, so we are giving them a way to get personalized information through this new platform,” said CEO, Redouane Ramdani. “We have developed a newsfeed that really serves users’ interests, and we fairly compensate content creators.”

Snipfeed said it is also on a mission to change the business model for online content as it directly connects content creators to consumers. For example, Snipfeed allows content creators to offer subscriptions or bundles of content with just two clicks. Fans also have the option of sending virtual gifts to their favourite creators and media, using Snipfeed’s wallet, which uses credits, known as ‘Snipcoins’.

The platform also enables creators and publishers to monetise their free tier, which is approximately 95 per cent of the content on the platform, through programmatic advertising. Snipfeed said it’s AI technology ensures ads are displayed next to relevant content, and the company always shares the majority of advertising revenues with publishers. Currently, there are more than 150 partners.

“We see Snipfeed becoming to Gen Zs what cable was to baby boomers, with technology that will dramatically change how and what content we consume each day,” continued Ramdani. “The last 10 years have seen the rise of ‘megacreators’ who now reach more people than most traditional media. It’s not uncommon to see journalists who have a bigger following than the media they work for. This is the media of tomorrow and our platform will lead the way in this major industry shift.”

Snipfeed is funded and advised by Silicon Valley veteran Eric Schiermeyer, the co-founder of Zynga and Myspace.