Mobile entertainment firm Myxer and rapper Snoop Dogg have announced today a promotional partnership for the upcoming release of Snoop Doggs CD + DVD combo More Malice, the follow-up to the Malice N Wonderland album. As part of the promotion, Snoop will utilize Myxers MobileStage solution to deliver exclusive and behind-the-scenes branded mobile entertainment video content revolving around the upcoming album and Malice N Wonderland mini movie, also to be released with the album, to millions of music and hip-hop fans across Myxers platform. More Malice, which will be released by Capitol/EMI on 23 March, will feature five songs from Malice N Wonderland, along with five new songs and two remixes. The Malice N Wonderland movie features Snoop in the title role as the superhero Malice, looking to save his home land of Wonderland, with cameos from Jamie Foxx, Xzibit and Nipsey Hussle.
On the eve of the launch and mini movie release, Myxer has created a More Malice MobileStage content channel, which features exclusive videos of the making of the Malice N Wonderland mini movie, ringtones, and wallpapers, and will be accessible to more than 30 million passionate music fans within the Myxer community. Additionally, there will be embeddable widgets that will be featured on numerous major music and hip-hop websites, and placed on Snoops various social networking platforms for easy access to the mobile downloads, as well as custom text keywords.  Snoop Dogg fans will also have an opportunity to fly to Los Angeles and hang with Snoop (as the kids say Ed), based on hidden word clues after the videos are downloaded.
It is becoming clearer by the day, that artists fans want to use their mobile phone as the connection vehicle to their favourite artists, says Myxer CEO, Myk Willis. We recently launched MobileStage as a free, customizable mobile website for artists and the response has been great. We are very pleased that such a leading music icon as Snoop Dogg has selected Myxer as the centrepiece for the launch of More Malice.
Myxer represents over 30 million unique users, who download more than 90 million pieces of content every month. The company recently announced that it had recorded more than 1 billion downloads to date over its platform.