Snow Causes SMS Surge

Communications provider aql says it saw business users send almost 300,000 text messages through its website before 9am yesterday morning as a result of record levels of snowfall in the UK. This was nearly 5 times the usual amount of SMS traffic sent on a Monday morning.
Companies can store the mobile numbers of staff or customers with us securely in an online list, says aql Managing Director, Dr Adam Beaumont. If they then need to make an emergency announcement – such as to inform staff that the offices are closed due to bad weather – they can just log on and send one message which can then be relayed to their contacts at the touch of a button.
Yesterday, the upsurge in messaging was caused by many firms announcing office closures or informing customers of cancelled deliveries or site visits.
aql has over 17,000 business customers in the UK and recently won Best VoIP Innovation at the Internet Telephony Service Providers Association (ITSPA) 2008 Awards.