How much will a millionaire spend on an iPhone? Anywhere between £2,000, and in excess of £1m, according to iVIP, which has launched a range of limited edition iPhones “for millionaires“.
The customisable iPhones come in gold, platinum and diamond (and thats not just the colour), and are available exclusively to members of iVIP, which describes its iVIP Black app as “the world’s only premium lifestyle app for the iPhone“. In addition to the member’s name and membership number, iVIP can add personalised engravings to the rear of the device. Like: “My other phone is a Vertu.”
iVIP Black offers its members “personalised attention and heightened experiences” (hopefully not at the same time) across a range of iVIP partners, including champagne on arrival, surprise gifts, exclusive rates, and priority booking. iVIP covers all aspects of the luxury lifestyle, including butlers, theatres, personal trainers, private jets, a concierge, casinos, personal styling, and more. 
Other versions of iVIP Black called iVIP Blue, which is a (relatively) poor man’s iVIP Black, iVIP Red, which sounds like a (relatively) even poorer man’s version, and two city versions, iVIP London and iVIP New York.
