MASTERCLASSING

SOCi acquires Brandify

Gabby Fernie

All-in-one marketing platform, SOCi has acquired Brandify, an industry-leading provider of location-based digital marketing solutions with nearly 25 years of experience.

The acquisition brings additional functionality to the SOCi platform and market-leading search expertise to the SOCi team. With the combination, SOCi solidifies its position as the largest localized marketing platform globally, with more than three million locations under management.

The deal also strengthens SOCi’s relationship with key partners like Google, Facebook, Apple, Yelp and others. 

The transaction comes on the heels of SOCi raising $80m (£57.27m) from JMI Equity, a growth equity firm focused on investing in leading software companies.

“We are incredibly excited for this new chapter at SOCi,” said Founder and CEO of SOCi, Afif Khoury. “Over the past year, it has become more important than ever for brands to connect with customers on a localized level. The integration of Brandify’s suite of solutions further solidifies SOCi as the leading all-in-one platform for executing the most important digital marketing campaigns across search, social, reviews, and ads, helping our clients continue to connect with their customers, maximize their online presence and drive customers to their locations.”