Social Chain, a social media marketing agency, has launched a new agency dedicated entirely to brand-focused podcasts. The agency, called ‘Cast Chain’, aims to take charge of the entire production and distribution process, providing everything from strategy to social marketing of the podcast.

As part of the services offered to clients, Cast Chain will also deliver data analytics and brand uplift, and use data to identify the interests of audiences and how they like to consume podcasts. The division will be led by Social Chain’s head of audio, Charlie Perry.

“A podcast is a brand’s ownable, scalable, intimate stage outside of the Facebook Powerhouse,” said Perry. “With podcasting, the audience doesn’t exist in one place in the hands of just one private company, the podcast can live across multiple platforms at the same time. We identified many reasons as to why to why brands needed to be in this space and we wanted to offer a solution.”

Cast Chain has already worked on ‘several’ podcasts, including one for fashion retailer Pretty Little Thing called Behind Closed Doors. According to the agency, the podcast reached the top of the charts within 24 hours.

“At Social Chain, we are constantly striving to offer clients the chance to be at the forefront of all innovations on social media,” said Steve Bartlett, CEO and founder of Social Chain Group. “We have been working on a number of very successful podcasts and as the trend continues to grow, we wanted to create a dedicated division where we provide brands with all the services needed to create the chart-topping content.”

Just last month, Social Chain launched a vertical video studio – called ‘Nine:Sixteen’ – with the aim of bringing traditional storytelling into the modern day.