Socialbakers, an AI-powered social media marketing platform, has introduced the ‘world’s first’ video performance benchmarks for social networks.

The video performance benchmarks enable marketers to view their video performance metrics against industries, countries, and regions. Metric indices include overall score, video views, video viewers, and view types.

The video benchmarks join Socialbakers’ ad performance and cost benchmarks within its suite, and can be integrated with this social media intelligence to give marketers insights across their social content.

“Videos are highly engaging pieces of content and, on Facebook alone, Live videos generate 10 times the number of interactions and comments as other videos. Marketers are investing more and more of their budgets into video and at Socialbakers we want to make sure they are not investing blindly,” said Yuval Ben-Itzhak, CEO at Socialbakers. “With the addition of video performance benchmarks, marketers can now integrate their benchmark insights into their larger digital performance analysis, regardless of social media platform, all within the Socialbakers Suite”.