Sofialys Launches First Geolocalised Mobile Campaign

French mobile marketing company Sofialys has launched its first real-time geolocalised mobile display ads campaign on iOS and Android. Based on Sofialys ad-serving technology, the campaign includes geo-location and keywords – ads are displayed in relation to the geographical location of mobile web user, as well as search criteria.

“We are the only key player capable of covering the needs of the entire mobile ecosystem, both in France and abroad,” says Mokhtar Bouchelaghem, CEO of Sofialys. “The launch of this new functionality, with a first concrete example, will enable us to offer a value-added solution and service to all our clients and partners.”