Mobile ad technology firm Sofialys is expanding its operations with the opening of a new office in Munich, Germany. The move comes hot on the heels of other recent branch openings in Singapore and Barcelona.

The office will be headed up by Christian Gleich, who  has been appointed as Country Manager, DACH (Germany, Austria, Switzerland). He will take charge of sales accountability for the Sofialys product line throughout Germany, Austria and Switzerland, with heavy emphasis on the company’s ad serving technology, and  its online self-service global mobile ad network, ADITIC.

Gleich has over 11 years’ experience in the mobile sector, having previously worked at  CONTNET AG, Mindmatics and O2, where he was responsible for increasing sales revenue and monetizing publisher inventory. He says: “I am thrilled by this opportunity and look forward to developing the world’s fastest growing and most exciting media channel. Sofialys has an extremely innovative product range and an impressive client portfolio and I am keen to ensure that the company establishes itself as the DACH region’s number one mobile ad technology provider.”