Mobile advertising firm Sofialys and Spanish mobile content provider Arena Mobile have entered into a partnership designed to monetize the Arena Mobile properties on a global basis.
Sofialys will use its ad serving technology and its relationships with brands and agencies to help Arena leverage the potential of mobile advertising for its customers. Arena runs its own mobile Internet services, as well as operator portals in Europe, Asia, Africa and South America.
It is crucial for us to work with a reliable ad serving partner capable of helping us meet our international customers requirements, says Arena Mobile CEO, Josep Aliagas. The Sofialys ad server is a tool that provides all the features necessary to target and reach the desired audience. On top of that, it gives simple access to brands and agencies to follow the results of their campaigns online and in real time. It was for these reasons that we were keen to collaborate with Sofialys.
Sofialys and Arena have developed a proposition that allows advertisers to reach relevant end-users on the mobile Internet. Both companies believe that Sofialyss network of agencies and Arenas global footprint is a perfect combination to run cross-market campaigns and therefore attract a large number of advertisers.