Horyzon Media, the display advertising arm of Solocal Group, has launched Guaranteed Visit Duration to improve its performance-based campaigns for brands and advertisers.

The offering will be available internationally, and is already being implemented by a number of major brands including Mattel, Garnier, Maybelline and Bayer Bepanthen.

The solution deploys banner ads as usual on over 50,000 related websites, but brands and retailers are only charged when a visitor has clicked on the ad and stayed on the landing page for an agreed duration, which can be anything from five seconds to a minute or even longer. This guarantees a certain level of engagement with the site, and therefore a better connection with the consumer.

The offering is fully customisable and does not require any additional technical knowledge from agencies or marketers, and so is easily implemented on both new and existing campaigns.

“The launch of Guaranteed Visit Duration signifies the continued growth of our international display advertising offerings,” said Adrien Lepage, global sales director of display advertising at Solocal Group. “We are delighted to see the real results already achieved by the expanding portfolio of brands incorporating this into their performance-based advertising strategies.”