SONY BMG Music Entertainment UK and O2 UK have announced the launch of what they claim is the first operator-supported major label mobile music store.
The store, called My Play, will be available exclusively through O2 Active and is powered by Momacs multimedia publishing platform GoMedia. It brings together the full suite of mobile music products in the shape of videos, full track audio and realtones in one store. Designed to help bring consumers closer to their favoured artists, the simple user interface will see consumers accessing the store by clicking on artist microsites as their gateway into the store. Purchases from the store will be chart-eligible from launch.
This is the first joint venture retail partnership between a major label and an operator and is further testament to O2s strategy to work with the best partners to create products and services that will enhance the customer experience, says O2 Uk Marketing Director, Sally Cowdry. Joining forces with such a leader in the music space will bring our customers an in-depth music service, with the most popular artists available straight to their mobile.
The store went live yesterday, with videos priced fully inclusive at 1.50, tones at 3.50 and full music tracks at 99p. Artist microsites will rotate in line with SONY BMGs release schedule. The store itself is powered by the Momac publishing platform GoMedia which will manage and deliver the raft of content and services.